Brandlight tracks AI visibility.\nRanqer activates it.
Brandlight is the enterprise AEO tracker for Volkswagen, LG, and Estee Lauder. Ranqer runs the paid placement inside ChatGPT that makes those dashboards move. Different layer of the stack, not a replacement.
What is Brandlight?
Brandlight is an enterprise AI visibility platform founded in October 2024 by Imri Marcus, Uri Gafni, and Didi Dvash, headquartered in New York. It measures how brands appear across roughly eleven AI engines including ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews, with sentiment scoring, share-of-voice, citation source tracking, and an Enterprise HQ view for multi-brand teams. Customers include Volkswagen Group, Publicis Groupe, Caesars Entertainment, LG, TD Bank, Humana, Kimberly-Clark, and Estee Lauder. Funding sits at $35.8M total, including a $30M Series A in February 2026 led by Pelion Venture Partners. Public pricing starts at a small Starter plan around 49 EUR per month with 40 prompts, but the actual product is sold enterprise: mid-market deals run $1,000 to $3,000 per month and enterprise GEO deployments fall in the $1,500 to $10,000 per month range with custom quotes.
Brandlight limitations
- Read-only tracker. Brandlight tells you your visibility score and which sources cite you, it does not buy placement inside ChatGPT for you.
- Built for Fortune 500 buyers. Public Starter at ~49 EUR/mo is a small entry tier; the actual product is enterprise-quoted and pulls mid-market deals into the $1K to $3K/mo range and enterprise into $1.5K to $10K/mo.
- Onboarding effort is a recurring friction point in reviews, which makes sense given the SOC 2 Type 2, multi-brand, multi-region setup it is designed for.
- No paid placement product. When the dashboard shows a competitor outranking you in ChatGPT answers, the fix is content, partnerships, and AEO work, not a media buy you can turn on this week.
- AEO category is read-side optimization. It works on organic AI recommendations and does not unlock the sponsored slot Free and Go-tier ChatGPT users see.
Ranqer vs Brandlight
Why teams switch to Ranqer
Brandlight shows your visibility score going down. Ranqer is the lever you pull to push it back up via paid placement.
Most Brandlight customers already run AEO and PR work. Adding Ranqer is the activation channel that converts visibility into pipeline, internally we saw ~50% click-to-paid conversion at one client (single client, scoped, not a benchmark).
ChatGPT ads only serve to Free and Go tier ($8/mo) users today. Brandlight will tell you which prompts your brand is missing from; Ranqer can place a sponsored answer against those prompts.
You do not have to pick. Run Brandlight as the measurement layer and Ranqer as the activation layer. The two products report on different sides of the same funnel.
If you are not Fortune 500 and Brandlight enterprise quotes are out of range, Ranqer Launch at $500/mo + 7% of spend gets you into the sponsored slot without a custom contract.
Ready to replace Brandlight?
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Start freeFrequently asked questions
Is Brandlight a bad product?
No. It is the enterprise AEO tracker of record for Volkswagen Group, LG, Estee Lauder, TD Bank, Publicis, and similar buyers. It raised a $30M Series A in February 2026 and reports a $200M ARR run rate within nine months of launch. It does what it says: measure and govern brand representation across ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
Can I run Brandlight and Ranqer together?
Yes, and this is the most common setup we recommend for enterprise accounts. Brandlight reports on organic AI visibility and citation sources. Ranqer runs the paid sponsored slot inside ChatGPT. The Brandlight dashboard is how you verify that Ranqer campaigns are moving share-of-voice on the prompts you care about.
How does cost compare?
Brandlight has a public Starter at roughly 49 EUR/mo with 40 prompts, but real deployments are quoted: $1K to $3K/mo mid-market, $1.5K to $10K/mo enterprise. Ranqer is $500/mo + 7% of spend at Launch, $1200/mo + 5% at Growth, $2500/mo + 3% at Scale. Ranqer fee is fixed plus spend percentage, Brandlight is a SaaS retainer.
What about EU brands?
Brandlight tracks AI visibility globally with no regional gating. Ranqer paid placement is live in US, Canada, Australia, and New Zealand today. UK, Mexico, Brazil, Japan, and South Korea are rolling out. EU, India, and MENA are gated until OpenAI opens those markets. If you are an EU brand right now, Brandlight will run and Ranqer ChatGPT Ads will not.
How fast does Ranqer move the metrics Brandlight shows?
Sponsored ChatGPT answers go live within days of campaign approval. Brandlight will pick up the lift in impression share against the targeted prompt set on the next sync. We treat it as a measurement loop, not a one-shot.
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