Reddit Marketing
ROI Calculator
Enter your current ad spend. See how Reddit organic compares — cost per mention, content lifespan, and what your budget actually buys.
How much you currently spend on paid ads per month
Leave blank to use the Google Ads average ($5.26)
Percentage of clicks that become leads (industry avg: 2-5%)
How the math works
Paid ads buy clicks that disappear when your budget stops. At industry-average CPCs (Google: $5.26, Meta: $1.72, LinkedIn: $9.50), a $500 monthly budget buys 50-290 clicks depending on channel. With a 2% conversion rate, that's 1-6 leads.
Reddit organic buys permanent content. Each Ranqer comment is placed in a high-intent Reddit thread by a trained ambassador. That comment stays indexed by Google, gets cited by ChatGPT and Perplexity, and continues generating traffic months after posting.
The AI search layer: Reddit is the most cited source by ChatGPT and appears in the majority of Perplexity product recommendations. When someone asks an AI "what tool should I use for X?" — the answer often comes from a Reddit thread. Every comment Ranqer places is a potential AI citation that drives leads without any additional spend.
The compounding effect: after 6 months of Ranqer, you have 360 permanent Reddit mentions across relevant communities — each one indexed by Google and available for AI citation. After 6 months of ads, you have whatever traffic came in that day. The asset value difference grows every month.