How Mailstand achieved 2.4x increase in trial signups
Mailstand targeted cold email discussions on Reddit. Ranqer identified high-intent threads and helped them share genuinely useful tips — with their platform as the natural recommendation.
Key Results
2.4x
Trial signups
increase month-over-month
#2
Acquisition channel
after organic search
-67%
Cost per acquisition
vs. paid channels
23
Subreddits covered
sales & marketing communities
The Challenge
Mailstand's target audience — sales teams and founders — actively discusses cold email on Reddit. But manually engaging was too time-consuming for a lean startup team.
The Solution
Ranqer identified threads where users asked for cold email tools or debated outreach strategies. AI-generated responses offered actionable tips while positioning Mailstand as a natural solution.
“The ROI was immediate. Reddit became our #2 acquisition channel within a month.”