Otterly + Ranqer: the entry-level stack
Otterly is the cheapest credible AI visibility tracker in the category — $29/month to see whether ChatGPT, Perplexity, and Google AI actually name your brand. Ranqer is the content engine that shapes what those engines get to read. For solo founders and lean teams, this pairing is the minimum viable stack.
What is Otterly?
Otterly is a focused AI search visibility platform used by 20,000+ marketing teams worldwide. It tracks how brands appear across ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot, and Google AI Mode — all six engines on every tier, no per-engine add-ons gating the basics.
Positioning is pure monitor-only. Otterly is not trying to replace Ahrefs or Semrush; it doesn't crawl your site, profile backlinks, or track traditional keyword rankings. The scope is narrow and intentional: answer the one question of whether AI search engines mention your brand, and if so, how they frame you against competitors.
Recognised by G2, OMR, and Gartner. Notable customers span enterprise and mid-market — Roche, Opera, Auto1, Publicis Sapient, A1 Telekom, BenQ, Trimble, Valvoline, Visma, Check24 — which is unusual for an entry-priced tool. The country-level visibility reporting (per-market, per-language) is a real differentiator versus tools that track only globally.
Who it's for
Solo founders, early-stage SaaS, and lean marketing teams that need to know whether their brand shows up in AI answers — without a $500/month commitment. Not a fit for multi-brand agencies (no multi-project support) or teams that need a full SEO toolstack (no crawler, no backlinks). At 15-prompt scale, Otterly is a spotlight, not a dashboard.
Key features
Six engines on every tier
ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot, and Google AI Mode — all included. Most competitors charge extra for Gemini or AI Mode coverage.
Country-level visibility
Performance reports per market and per language. If you sell internationally, this is one of the few tools that shows regional AI search gaps rather than a global average.
GEO audit with SWOT
Automated content audit surfacing prompts where your competitors appear and you don't, with specific tactic recommendations per gap.
Brand sentiment + citation tracking
Tracks which URLs AI engines cite for your brand, and how the AI describes you versus competitors. Weekly citation changes flagged as alerts.
Otterly pricing
Google AI Mode and Gemini are available as per-tier add-ons ($9 Lite / $59 Standard / $149 Premium). Big jump from Lite ($29) to Standard ($189) — if 15 prompts aren't enough, the next step is nearly 7x the price.
The gap every tracker has
46.7%
of Perplexity top-10
citations are Reddit
Profound, 680M citations
24%
of all Perplexity
citations are Reddit
Tinuiti Q1 2026
+73%
Reddit citation share
growth Oct 2025 → Jan 2026
Tinuiti Q1 2026
These numbers come from independent research — Profound's own 680-million-citation study and Tinuiti's Q1 2026 AI Citation Trends Report. The takeaway is the same regardless of which tracker you use: AI models lean heavily on Reddit.
Ranqer is the content engine that feeds what Otterly measures.
Otterly tells you the gap. Ranqer fills it. We find Reddit threads where your buyers are already asking about tools in your category, draft contextual comments in a real user voice, and post them from vetted human accounts. Those threads are exactly what ChatGPT, Perplexity, and AI Overviews cite — the same citations Otterly shows you counting. Otterly Lite ($29) plus Ranqer ($129) is $158/month total, the lowest-cost measure-and-act stack you can build for AI search in 2026.
See what Ranqer would post for youThe Otterly + Ranqer loop
Set 15 prompts on Lite (or 100 on Standard). Otterly runs them daily across all 6 AI engines, flags where your brand is absent or hedged, and where competitors take the slot.
GEO Audit surfaces gap prompts with SWOT analysis — exactly where competitors appear in AI answers and you don't. This becomes your content targeting list.
Ranqer finds active Reddit threads mapped to those gap prompts, drafts contextual comments, and posts them through vetted accounts. Threads index within days and feed into AI model retrieval.
Otterly re-runs the same prompts daily. Gap prompts move from absent to mentioned with specificity, usually within 3-6 weeks. Brand Visibility Index trends up.