AI visibility tracker

Scrunch AI + Ranqer: widest coverage plus real content execution

Scrunch is the AI visibility tracker with the broadest platform coverage in the category — up to 9 AI engines including Claude, Grok, and Meta AI on Enterprise. Ranqer is the content engine that shapes what all those engines get to read. Paired, they're the stack for enterprise brands that can't afford platform gaps.

What is Scrunch AI?

Scrunch is an enterprise-tier AI visibility platform that tracks how brands appear across more LLMs than any direct competitor. The Core plan covers ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. The Enterprise tier expands to 9 engines — adding Claude, Gemini, Meta AI, Google AI Mode, and Grok. That coverage is genuinely unique: no other tracker at any price currently monitors all 9 platforms.

Beyond visibility tracking, Scrunch is building something called AXP (Agent Experience Platform) — an infrastructure layer between your site and AI crawlers that delivers compressed, structured content optimised for LLM consumption without disrupting the human-facing experience. AXP is still in limited pilot as of 2026, so treat it as future-dated rather than shippable today. The core tracking product is mature.

Scrunch customers reportedly see 40% boosts in referral traffic and up to 4x visibility improvement — the company's own numbers, so discount accordingly, but the trajectory lines up with third-party reviews that place Scrunch in the enterprise tier alongside Profound. The tool fits large brands, agencies managing funded clients, and teams where platform coverage gaps are a board-level risk.

Who it's for

Enterprise brands where Claude, Grok, or Meta AI coverage is non-negotiable (developer/creative categories, regulated industries, international brands). Also fits large agencies managing funded clients that expect full platform coverage in reporting. Not a fit for bootstrapped teams — Core at $250 is pricier than LLM Pulse or Peec at similar feature depth, and the unique value (Claude/Grok coverage, AXP) only unlocks on Enterprise. Solo operators should look at Otterly.

Key features

9 AI platforms on Enterprise

ChatGPT, Claude, Perplexity, Gemini, Meta AI, Google AI Mode, Google AI Overviews, Copilot, Grok. Only tracker currently covering all 9 engines. Claude and Grok are the meaningful exclusions elsewhere.

AI agent crawler analytics

Tracks which AI crawlers actually visit your site (not just where you appear in answers). Useful for understanding whether your content is being ingested in the first place.

Site audits for LLM readiness

Scans your pages for structural issues that block AI crawlers — schema, rendering, content structure. 5 audits/month on Core, full audits on Enterprise.

AXP (Agent Experience Platform, pilot)

Infrastructure layer that serves AI crawlers a compressed, structured version of your content while humans get the regular experience. Still in limited pilot — compelling if you're selected, not shippable otherwise.

Scrunch AI pricing

Tier
Price
What you get
Core
$250/mo
125 prompts, 1 brand, 5 seats, 4 LLMs, 5 site audits/mo
Agency Core
$500/mo
Multi-client support, expanded prompt volume, 4 LLMs
Enterprise
Custom
9 LLMs, unlimited prompts, API, multi-brand, AXP access, SSO
Agency Enterprise
Custom
Enterprise features with full agency workflow

Extra seats are $25/mo individually or $75 for a 5-pack. 7-day free trial of Core plan; no trial on Agency or Enterprise tiers. Annual Enterprise pricing saves 2 months. Core at $250 is cheaper than Profound Growth ($399) but the expensive jumps are Agency Core ($500) and Enterprise (quote-based, typically $2-10K+/mo).

The gap every tracker has

Scrunch tracks more AI platforms than anyone else and is building AXP to optimise how crawlers read your own site. What Scrunch doesn't do is place your brand into the third-party sources AI models cite. Reddit is the single largest of those sources, and no amount of on-site crawler optimisation or citation tracking puts you into a Reddit thread where buyers are asking about your category.

46.7%

of Perplexity top-10
citations are Reddit

Profound, 680M citations

24%

of all Perplexity
citations are Reddit

Tinuiti Q1 2026

+73%

Reddit citation share
growth Oct 2025 → Jan 2026

Tinuiti Q1 2026

These numbers come from independent research — Profound's own 680-million-citation study and Tinuiti's Q1 2026 AI Citation Trends Report. The takeaway is the same regardless of which tracker you use: AI models lean heavily on Reddit.

How Ranqer fits in

Ranqer is the content engine that feeds what Scrunch AI measures.

Scrunch and Ranqer solve adjacent problems cleanly. Scrunch's AXP optimises the content on your own site for AI crawler consumption. Ranqer handles off-site content — contextual comments in active Reddit threads where your buyers are evaluating tools. The combination covers both sides of the AI retrieval graph: what models read when they visit your domain (AXP), and what models read when they look for peer opinion (Ranqer-seeded threads). Enterprise brands usually need both. Scrunch Core + Ranqer is $379/month; Scrunch Enterprise + Ranqer typically runs $3-10K/month, which is the price enterprise teams accept for full coverage.

See what Ranqer would post for you

The Scrunch AI + Ranqer loop

01
Track 9-platform baseline in ScrunchScrunch AI

Scrunch runs your prompt set across all tracked LLMs (4 on Core, 9 on Enterprise). Surfaces mention rate, sentiment, and citation sources per platform. Agent analytics shows which AI crawlers are visiting your site.

02
Identify off-site citation gapsScrunch AI

Citation breakdown per prompt shows which external sources AI engines cite when building answers. For most B2B categories, this skews heavily toward Reddit threads — the exact content type Ranqer places.

03
Seed Reddit threads with RanqerRanqer

Ranqer finds live threads for the gap prompts Scrunch flagged, drafts contextual comments in a real user voice, and posts from vetted human accounts. Threads index within days and become retrievable across all 9 platforms Scrunch tracks.

04
Measure lift + iterate AXPBoth

Scrunch re-tracks on daily cadence. Gap prompts move from absent to named; citation sources show new Ranqer-seeded URLs. If AXP is active, agent analytics shows increased crawl depth on your own site too — compound effect.

Frequently asked questions

Scrunch vs Profound — which is the right enterprise tracker?
Different strengths. Profound's edge is Conversation Explorer (panel data showing real prompt volumes with demographic cuts) — unique in the category. Scrunch's edge is platform coverage (9 LLMs vs Profound's 8, including Grok which Profound doesn't cover) and AXP. For board-level reporting on prompt volumes, Profound wins. For broadest platform coverage and on-site crawler optimisation, Scrunch wins. Teams running both typically drop the one whose unique feature they use least.
Is Scrunch Core ($250) a real entry tier?
Technically yes, economically no. Core covers 4 LLMs (not 9) and 125 prompts. At that scope, Peec AI (€90 Starter with 6 engines) or LLM Pulse (€49 Starter with 5 engines) cover the same measurement for a fraction of the price. Scrunch's value unlocks on Enterprise where Claude and Grok come in. If Claude/Grok aren't required for your ICP, Core isn't the best spend.
What is AXP and should I care?
AXP (Agent Experience Platform) is Scrunch's plan to sit between your website and AI crawlers, serving the crawlers a compressed structured version of your content that's easier for LLMs to ingest, while humans see the regular site. Conceptually promising — it solves the problem of LLM crawlers missing or misreading your content. Practically, it's in limited pilot as of 2026. Evaluate the tracking product on its current merits; treat AXP as a bonus if you get access.
How does Ranqer fit with AXP's on-site optimisation?
Complementary layers. AXP optimises what AI crawlers read when they visit your own domain. Ranqer places content in third-party sources AI models also cite (primarily Reddit). Both feed the same retrieval graph from opposite sides. Brands running Scrunch Enterprise with AXP enabled often pair with Ranqer to cover the off-site half — on-site optimisation alone doesn't close citation gaps in categories where Reddit dominates the source pool.
What's the cheapest realistic Scrunch + Ranqer combo?
Scrunch Core ($250) + Ranqer ($129) = $379/mo. Covers measurement across 4 major LLMs plus managed content placement in Reddit threads. For teams needing Claude or Grok coverage, Enterprise is required and the total typically runs $3-10K/mo. At $379, Scrunch Core + Ranqer is similar budget to Semrush AI Toolkit standalone + Ranqer ($228) or Peec AI + Ranqer ($219). The Scrunch premium buys the AXP optionality and the brand reputation in enterprise deals.

Related reading

Sources

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